“What would Richard Branson do to get more people cycling?” #APCC Think Tank

If you knew you would not get criticised for your extraordinary ideas, amazing innovations and creative thinking what would you do?

That’s why I asked my #APCC Think Tank what they thought Richard Branson would do if he was charged with getting more people in Australia cycling.

This is what they said

  • Buy a road network for bicycles
  • Make cycling seem sexy
  • Make cycling enormous by marketing it on a grand scale
  • Create an innovative advertising campaign
  • Engage world leaders
  • “Sex it up”
  • He’d give everyone a free bike then get them hooked on cycling then work out a way to make money from cycling and the addicted (to cycling) people
  • He would ride a bicycle to work
  • He would create sexy bikes, budget bikes and expensive bikes and also give away free bikes
  • He’d create some kind of system with bikes and a bikeway network and sell it to Governments
  • The Virgin Bank would make low interest loans for people to buy bikes
  • Make it cool
  • Social events
  • Throw money at behaviour change
  • He would promote Cycling with pretty girls in very short skirts
  • Cycle parking at airports
  • Photos of him riding a bike
  • Look for complimentary business opportunities
  • Put a bike underneath an hot air balloon
  • Brand cycling
  • Something zany
  • Pay women to ride bikes
  • Do a PR stunt with blondes in bikinis
  • Give you champagne when you reach your destination by bicycle
  • Discounted airfares for cycling
  • Send a bicycle into space
  • Richard would be an advocate or role model
  • Create a marketing campaign for an advantageous profit
  • Virgin branded bikes
  • Free bikes
  • Free flights
  • Social marketing campaign
  • Make cycling relevant and cool
  • Engage the younger generation using social media
  • PR stunt using ladies
  • Something exciting and eccentric
  • Ride through the slums of Rio to the Jesus statue
  • Convince the Prime Minister to make it tax deductible
  • Give bonuses to employees who cycle to work
  • Free flights with every Virgin bicycle sold

We did a poll and the top rating answer was

He’d give everyone a free bike then get them hooked on cycling

then work out a way to make money from cycling and the addicted (to cycling) people

 

Seriously, if you knew you would not get criticised for your amazing innovative ideas and creative thinking what would you do?

What do you think Richard Branson would do?