3 things business women should love about ditching consumerism

3 things business women should love about ditching consumerism

Starting and running a business on your own can be tough. You want a regular income stream, financial freedom as well as financially security. You need to be resilient and ready for any unexpected life events or changes and you want to be able to afford your big dreams; the entrepreneur conference, the ladies networking lunch and the deposit on a venue for your dream retreat.

In 2014 I quit shopping and spending. I didn’t buy anything new or second hand for one whole year and saved 38% of my take home salary. Why? I’d first observed redundancies (or retrenchments) in late 2008. I remember that Monday as though it were yesterday. I watched highly qualified high-earning men and women pack their things into cardboard boxes and saw adult professional men, leaders in my industry, sit and cry. I heard stories about colleagues who’d lost everything and I witnessed ˜Hero’s in my industry admit to suicidal feelings. If I hadn’t of been so scared about the future and so passionate about financial security, I would never have embarked on my year of buying nothing something that has literally changed my life. And when I took a redundancy in December 2015, I had more than two years worth of salary in a long-term cash savings account – financial freedom!

Here are 3 things I think Dynamic Business women, starting a business, should love about ditching consumerism.

  1. You use up your resources – I discovered 84 bars of hotel soap and 20 five gram tubes of high brand toothpaste lurking in the back of the bathroom cupboard, so I used them up, rather than saving them for ‘later’. Psychotherapist Stelios Kiosses, who works with extreme hoarders, says there’s a little bit of hoarder in all of us. I’m now using up all the stationary I have in my office, before I buy more.
  2. You use up your assets – I made use of my existing assets. I’m no Imelda Marcos but like most western women, if I’m honest, I only wore 50% of the clothes that I owned. So I got them all out –  the entire contents of my wardrobe that is – I looked, pondered, sorted, re-arranged and put it all back and wore them all for a year. And the things I really didn’t like I sold. I’m now using my business assets; my website, brochures, social media in the same way. Nothing new until I’ve worked and worn out (!!) what I already have.
  3. You use other people’s stuff – I like sharing. A book Who stole my mojo I had wanted to read for ages turned up on my local share shelf. I read it. I gave it back. Like Rachel Botsman says you don’t need to own a drill we just want a hole in the wall. Same in business. Now, if I need a laser printer, a portable white board or a projector I borrow them from someone I know!