BLOG Instagram and Impulse Shopping

I recently watched the ABC TV show ‘War on Waste’ on iView. It was the episode on fast fashion. The program followed four Sydney teenager girls, regular shoppers, who only wear things once before throwing them away.

TV presenter Craig Reucassel delved into the deep-seated psychological needs behind the fast fashion cycle. The girls explained that they need new outfits for Instagram posts. They can’t be seen wearing something they’ve worn before.

In her book To Buy or Not to Buy, Dr April Benson describes the different types of shopping triggers. They include situational, cognitive, interpersonal, emotional and physical triggers.

– Situation triggers are the circumstances that make us want to go shopping and buying—for example, buying a new outfit for a job interview or going shopping on a day off work.
– Cognitive triggers are the thoughts and knowledge we have that make us want to shop. For example, ‘I feel guilty for arguing with my partner, so I’ll buy us both a treat to apologise.’
– Interpersonal triggers relate to our relationships, communications and interactions with others. Such triggers may include buying new clothes to impress friends or going shopping when we feel undervalued at work.

Apparently 70 per cent of our purchases are unplanned impulse purchases. Dr Benson suggests we ask ourselves six questions before we buy:
1 Why am I here?
2 How do I feel?
3 Do I need this?
4 What if I wait?
5 How will I pay for it?
6 Where will I put it?
Will you or could you give those 6 questions a go?

I’m Rachel Smith and I’m Underspent. I didn’t buy anything new or 2nd hand in 2014 and saved $52,680 (38% of my salary). I quit impulse shopping and saved my money. I changed my spending and transformed my savings. It started as a lifestyle experiment, but it changed my life, so I kept on going. I’m the Author of Underspent and I’m teaching people how to break the habit of impulse shopping in 7 steps through my Underspent book, free monthly challenges and my weekly blog.

Underspent book is available in paperback ($12.99 or £7.40) and e-book, iBook and kindle formats ($2.99 or £1.70) in all online and high street/shopping centre book shops or buy a signed paperback copy ($12.99 + P&P) direct from me via my website ‪‬. I’ve purposely made the Underspent book affordable. Email me about Bulk Orders (it’s a great resource for your staff, clients and customers) OR you selling my book at your bank/business/office/shop/café/school and you receiving 50% of the profits

Photo Credit:Live Science