BOOK REVIEW April 2019 – The Dip – When to Quit (or Stick)

Every month I review a book related to “money, spending money or behaviour change” and share some key findings with you. The book for April 2019 was ‘The Dip” by Seth Godin.

We’ve all done it… 

Started saving money, then quit. 

Set a monthly budget, but quit.

Joined a gym, then quit.

Started a diet, but quit.

I’ve quit quitting sugar a dozen times. I’m yet to finish implementing a final task in the Barefoot Investor Book. 

The Dip discusses when to quit and when to stick. Some key messages: 

  • There are extraordinary benefits for the very few who are able to push just a tiny bit longer than most.
  • Quit the wrong stuff. Stick with the right stuff. Do one or the other.
  • Almost everything in life is controlled by the Dip.”
  • When you first start something, it’s fun. Rapid learning you keeps you going. Then the Dip happens…
  • Knowing that you’re facing a Dip is the first step in getting through it.
  • It’s human nature to quit when it hurts.
  • Quitting when you hit the Dip just wastes the time you’ve already invested. 
  • Quit in the Dip often enough and you’ll find you’re a serial quitter, starting things but accomplishing little.
  • If you can’t make it through the Dip, don’t start.
  • If you can get through the Dip you will achieve extraordinary results.
  • The decision to quit or not is a simple evaluation: Is the pain of the Dip worth the benefit of the light at the end of the tunnel?

What do you think?

Will you quit or push through?